What's your business worth?
Six quick questions and you get a rough range, based on what small online businesses have actually sold for on public marketplaces. It takes about a minute.
Answer the six questions and your range shows up here.
Nothing is saved or sent anywhere while you use this.
A rough guide, not an offer. Real prices depend on things a form can't see, like how clean the books are, churn, how much of your time it takes, and how many buyers want it.
Want a real answer? Send the linkWhere the numbers come from
Small online businesses usually sell for a multiple of one year's profit. The calculator starts from the published average for your type, moves toward the top-quarter number for things buyers pay more for (growth, age, several traffic sources) and below the average for things they discount.
| Type | Average | Top quarter | Source |
|---|---|---|---|
| SaaS or software | 2.47x | 4.06x | Flippa, H1 2026 |
| Content site | 2.32x | 4.68x | Flippa, H1 2026 |
| YouTube channel | 1.57x | 2.65x | Flippa, H1 2026 |
| Online store | 1.55x | 2.75x | Flippa, H1 2026 |
| Service business | 1.43x | 2.31x | Flippa, H1 2026 |
| Marketplace | 2.5x | 4.5x | Flippa, 2025 |
| Mobile app | 2.4x | 5.4x | Flippa, 2025 |
- Flippa, H1 2026 profit multiples by category. Average and top-quarter profit multiples for businesses sold on Flippa.
- Flippa, 2025 recap. The app and marketplace numbers, plus multiples by deal size (1.8x average for $10K to $100K deals, 2.3x for $250K to $1M).
- Empire Flippers valuation tool. Their formula is 12 months of net profit times a multiple, typically 1.7x to 5x or more.
- Acquire.com multiples report, Jan 2026. Profit multiples for startups sold on Acquire.com, mostly SaaS.
- FE International on SaaS valuations. A broker for bigger deals. They put SaaS at roughly 4x to 10x profit, mostly for larger, broker-run sales.
Want a real answer?
Send the link and a few numbers. You'll hear back either way.